Ben Kraal, Director

Anna is a dynamic, enthusiastic designer and a skilled researcher, able to work across technical projects, UX and CX with ease.

I’ve known and worked with Anna for several years and she’s never failed to impress me with her vision and positive approach to her work. She’s an awarded public speaker, able to present complex ideas to broad audiences and win over the most skeptical listener with her depth of thinking. She’ll deny it but she’s also a consummate connector with deep interpersonal skills.

Anna is the person you want to lead your team towards a more user-centred future.

Paul Morris, Founder

Kate Crawford, Director