Think about all the things that you buy: clothes, fitbits, phones, peace and tranquility, donuts, shoes. Each of these things was once a fuzzy idea. An inkling in someone's mind that was pursued and transferred from that person's head-space and onto a store's shelf-space.
It's possible that you don't actually think about this as much as we do. It's possible that you don't see the world as an endless stream of products waiting to be created. It's possible that you don't see connections between the yet unformed thoughts and customers' hearts. It's possible that you don't... but we do.
Since graduating from uni back in pre-iPhone days, Anna followed her passion for creating products that people love around the globe. She worked on almost every continent, with remarkable brands and people. Now she brings the lessons learned to you, leading the team that will help you turn your big ideas into market viable products.
So, next Friday night, or Sunday at 3am, when your Big Idea quietly taps you on the shoulder again, asking "Do you want to make me real?", don't ignore it. Book a time in my calendar. Let's make tomorrow’s Cooler Moment.